AN EMAIL WORKFLOW is a series of automated emails which are sent, or not sent, based on who subscribers are and how they interact with your business. Since email workflows are triggered based on what you know about your subscribers, they allow you to s…
Got 60 minutes?You can build a landing page with a sign-up form, thank you page, and auto-response email – all in 60 minutes.This tutorial walks you through it step-by-step.Request Free!
That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy….
Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Often, subscribers or leads aren’t ready to buy or give money from their first touch with a business or organization. These pro…
Many organizations are looking to implement marketing automation for the first time. This can be a daunting and intimidating change for any business. However, if you want to compete with changing trends, stay ahead of the marketing curve, and outshine …
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Featuring Art Schoeller and John Tallarico
Being “proactive” with your customers is not enough to survive in the market today. The truth is, organizations that understand how to engage customers on their preferred channels will create contextual, and relevant experiences for customers. Plus, they will see the financial impact of nurturing long-term customer loyalty. Join our guest speaker Art Schoeller, VP and Principal Analyst, at Forrester and John Tallarico, VP of Product Management, at Genesys during this live webinar. They’ll share proactive communication research results and customer examples, including:
This webinar will be presented LIVE in North America, Latin America and Europe. Register for the time that best works for you. |
This month-by-month calendar outlines actionable marketing activities to end 2016 with a bang.OCTOBERWith leaves changing and pumpkins appearing on doorsteps, there’s great opportunity to incorporate holidaymessages into your email campaigns. Oct…
AN EMAIL WORKFLOW is a series of automated emails which are sent, or not sent, based on who subscribers are and how they interact with your business. Since email workflows are triggered based on what you know about your subscribers, they allow you to s…
However, no matter how good you think your list is, over time, your open and click rates can decrease. The ramifications of low engagement are greater than you think. If you don’t watch your engagement rate, it can eventually lead to internet ser…
Successful email campaigns are a creative endeavor. Navigating a prospect through the buying journey requires finesse. Often, subscribers or leads aren’t ready to buy or give money from their first touch with a business or organization. These pro…
