What is Lead Scoring?

That’s where lead scoring comes in. In very basic terms, lead scoring is an objective system for ranking leads to determine which ones are ready to convert immediately, which ones need further nurturing, and which ones are highly unlikely to buy….

6 Last-Minute Holiday Marketing Strategies

Email list segmentation allows you to quickly send targeted campaigns highlighting products you know will interest your customers. And it’s easy to send last-minute email promotions offering special goodies or alleviating holiday shopping stress for yo…

What is Marketing Automation?

Marketing automation is the subject of a fair amount of hype and embellishment, too, which adds to the confusion. The reality is that marketing automation is a simple idea, though one with wide variation in execution. It can be simple. It can be extrem…

4 Essential Holiday Marketing Workflows

Email design plays a big role in the effectiveness of your email marketing campaigns. The design is actually just as important as your messaging. Marketing designs can be tweaked to evoke different moods or actions, depending on your company’s ne…

How Digital Transformation is Redefining the Financial Industry

Digital transformation is on the mind of many executives across many industries, including financial services. According to Forrester, “At this point, banks will either reinvent to satisfy the digital consumer who demands to receive their products anywhere and anytime, or be forgotten.” In this white paper, we will talk about the need for digital transformation in the banking and financial services space due to changes in customer needs, expectations and behavior, as well as digital disruptors and competitors that are succeeding in modernizing and disrupting the industry. Additionally, you will learn about the importance of omni-channel marketing, especially the impact of the mobile mind shift. We will conclude with a roadmap of solutions to regain control of digitalization and business strategy with the customer at the forefront of your transformation, giving you the opportunity and knowledge to be a key challenger in financial services.

Request Free!

How Digital Transformation is Redefining the Financial Industry

Digital transformation is on the mind of many executives across many industries, including financial services. According to Forrester, “At this point, banks will either reinvent to satisfy the digital consumer who demands to receive their products anywhere and anytime, or be forgotten.” In this white paper, we will talk about the need for digital transformation in the banking and financial services space due to changes in customer needs, expectations and behavior, as well as digital disruptors and competitors that are succeeding in modernizing and disrupting the industry. Additionally, you will learn about the importance of omni-channel marketing, especially the impact of the mobile mind shift. We will conclude with a roadmap of solutions to regain control of digitalization and business strategy with the customer at the forefront of your transformation, giving you the opportunity and knowledge to be a key challenger in financial services.

Request Free!

Kali 101 – FREE Video Training Course (a $19 value!)

Kali is a penetration testing Linux distribution created by the Offensive Security. It holds a repository of multiple tools for security related engineers including hacking wireless networks, web applications, databases, reverse engineering, password crackers, and much more! So as you can see, Kali is a versatile and powerful tool for anyone looking to do any cyber security related work.

As indicated by the ‘101′ in the course title, this course is a beginner’s guide to getting started in Kali…to get your feet wet. The course is broken down into 3 sections; Getting Started, Basic Configuration, and Tools overview. We first give you an overview of Kali and its use cases then offer a step-by-step walkthrough of installing Kali using VMware. Next we teach you some important configuration settings in the distribution including configuring your network and managing services in Kali. Knowing these procedures will help you setup the proper environments when using Kali and its tools. Finally we go over the top tools in Kali and describe their features.

This course will take you 56 minutes to complete.

Request Free!

Kali 101 – FREE Video Training Course (a $19 value!)

Kali is a penetration testing Linux distribution created by the Offensive Security. It holds a repository of multiple tools for security related engineers including hacking wireless networks, web applications, databases, reverse engineering, password crackers, and much more! So as you can see, Kali is a versatile and powerful tool for anyone looking to do any cyber security related work.

As indicated by the ‘101′ in the course title, this course is a beginner’s guide to getting started in Kali…to get your feet wet. The course is broken down into 3 sections; Getting Started, Basic Configuration, and Tools overview. We first give you an overview of Kali and its use cases then offer a step-by-step walkthrough of installing Kali using VMware. Next we teach you some important configuration settings in the distribution including configuring your network and managing services in Kali. Knowing these procedures will help you setup the proper environments when using Kali and its tools. Finally we go over the top tools in Kali and describe their features.

This course will take you 56 minutes to complete.

Request Free!