IIA: Stronger Cybersecurity Starts with Data Management

Keeping the bad guys out is still important, but cybercriminals are increasingly able to bypass even the most sophisticated network defenses. Once they’re inside, you’ve got to find them fast – before they’ve had a chance to hide – with security analytics. This International Institute for Analytics paper summarizes a discussion with two experts from SAS: Christopher Smith, Director of Cybersecurity Strategy; and Evan Levy, Vice President of Business Consulting for Data Management. They describe how security analytics and proper data management help organizations quickly identify and investigate abnormal network behavior.

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Redefining Brand Performance for the 21st Century

Budgets continue to rise for digital brand advertising campaigns, with seven in 10 marketers increasing their funding 15 percent year over year. However, the study notes that lack of relevant metrics hinders further growth – 95 percent said they would increase their digital brand advertising spending if they could verify that it created the desired result. And 82 percent would increase spending if they could verify that the advertising was actually reaching their intended audience. To get a broader perspective, you can use a combination of three brand evaluation measures – brand equity, brand health and brand value – to correspondingly deliver the emotional, experiential and economic value that holistically measure brand performance in today’s digital world.

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