Enterprise IT / Featured Tech / Human Resources

From HR Manager to HCM Strategies in 4 Easy Steps

HR leaders know that one big step on the path to becoming strategic assets within their organizations is to adopt advanced reporting and business intelligence practices. The ability to gather and analyze relevant Human Capital Management (HCM) data and demonstrate workforce trends assists with better decision making and produces measurable impact to the business—while clearly designating HR as a value driver of the organization.

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Enterprise IT

Redefining Brand Performance for the 21st Century

Budgets continue to rise for digital brand advertising campaigns, with seven in 10 marketers increasing their funding 15 percent year over year. However, the study notes that lack of relevant metrics hinders further growth – 95 percent said they would increase their digital brand advertising spending if they could verify that it created the desired result. And 82 percent would increase spending if they could verify that the advertising was actually reaching their intended audience. To get a broader perspective, you can use a combination of three brand evaluation measures – brand equity, brand health and brand value – to correspondingly deliver the emotional, experiential and economic value that holistically measure brand performance in today’s digital world.

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Enterprise IT

Redefining Brand Performance for the 21st Century

Budgets continue to rise for digital brand advertising campaigns, with seven in 10 marketers increasing their funding 15 percent year over year. However, the study notes that lack of relevant metrics hinders further growth – 95 percent said they would increase their digital brand advertising spending if they could verify that it created the desired result. And 82 percent would increase spending if they could verify that the advertising was actually reaching their intended audience. To get a broader perspective, you can use a combination of three brand evaluation measures – brand equity, brand health and brand value – to correspondingly deliver the emotional, experiential and economic value that holistically measure brand performance in today’s digital world.

Request Free!
Enterprise IT

Redefining Brand Performance for the 21st Century

Budgets continue to rise for digital brand advertising campaigns, with seven in 10 marketers increasing their funding 15 percent year over year. However, the study notes that lack of relevant metrics hinders further growth – 95 percent said they would increase their digital brand advertising spending if they could verify that it created the desired result. And 82 percent would increase spending if they could verify that the advertising was actually reaching their intended audience. To get a broader perspective, you can use a combination of three brand evaluation measures – brand equity, brand health and brand value – to correspondingly deliver the emotional, experiential and economic value that holistically measure brand performance in today’s digital world.

Request Free!