Use Technology Disruption to Take Your Business to the Next Level
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Download our latest Connection to Growth Series white paper: “Disruption vs. Evolution and Finding the Right Technology.” You’ll learn how to:
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Business Ideas for Business Growth
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You can identify some practical and relevant ideas specifically for your business to deliver commercially-sustainable growth that adds value in both the short and long-term. This book includes:
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Business Ideas for Business Growth
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You can identify some practical and relevant ideas specifically for your business to deliver commercially-sustainable growth that adds value in both the short and long-term. This book includes:
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Business Ideas for Business Growth
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You can identify some practical and relevant ideas specifically for your business to deliver commercially-sustainable growth that adds value in both the short and long-term. This book includes:
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The Ransomware Threat: A Guide to Detecting an Attack Before It’s Too Late
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Ransomware attacks against organizations are just starting to ramp up. In the first quarter of 2016, a spate of attacks hit hospitals and other healthcare operators across the U.S. Cybersecurity experts expect the situation to get far worse. Because these attacks are so lucrative for the perpetrators, they are certain to become more common, more damaging, and more expensive. What’s more, almost every organization — large or small — is vulnerable to a ransomware attack. |
Peer-to-Peer Learning Makes Organizations Agile & Collaborative
In a recent white paper, leading global professional services company Accenture stressed the need for organizations to become “learning” organizations. The goal of a learning organization is to help workers “constantly acquire or…
Peer-to-Peer Learning Makes Organizations Agile & Collaborative
In a recent white paper, leading global professional services company Accenture stressed the need for organizations to become “learning” organizations. The goal of a learning organization is to help workers “constantly acquire or…
3 Reasons Why Reviews Are A Powerful Marketing Tactic
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For a while, this one-sided shouting match with consumers worked. Even in the 1990s and early 2000s, brands were able to drown out the voices of dissatisfied consumers unbelievable spending on full-page magazine spreads, $3 million Super Bowl spots and X-Games sponsorships. But, with the rise of consumer generated media—namely social media and reviews on third-party sites which make their way to organic search results—consumers hold a more powerful megaphone than ever before.
Take a look at three ways you can incorporate online reviews into your marketing strategy in a way that will maximize your marketing budget, and use our secret sauce to create a marketing recipe that has a lasting impact on your bottom line. |
3 Ways Responding to Reviews Will Maximize your Marketing Budget
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Brands work hard to craft message, then send it into the world in newspapers, white papers and 140 character tweets, hoping consumers respond by opening their wallets.
But with the rise of consumer generated media-namely social media and reviews on third-party sites which make their way to organic search results-consumers hold more powerful megaphone than ever before. While many brands view online reviews as an uncontrollable, expensive presence that must be “dealt with”, ConsumerAffairs thinks companies should seize the opportunity to connect with customers and jointly shape the conversation happening online. Brands who do typically see an increase in customer engagement, a shift from negative to positive sentiment toward their brand in organic search and increased access to consumers at the zero moment of truth, meaning leads that convert better than anywhere else on the web. |
3 Ways Responding to Reviews Will Maximize your Marketing Budget
|
Brands work hard to craft message, then send it into the world in newspapers, white papers and 140 character tweets, hoping consumers respond by opening their wallets.
But with the rise of consumer generated media-namely social media and reviews on third-party sites which make their way to organic search results-consumers hold more powerful megaphone than ever before. While many brands view online reviews as an uncontrollable, expensive presence that must be “dealt with”, ConsumerAffairs thinks companies should seize the opportunity to connect with customers and jointly shape the conversation happening online. Brands who do typically see an increase in customer engagement, a shift from negative to positive sentiment toward their brand in organic search and increased access to consumers at the zero moment of truth, meaning leads that convert better than anywhere else on the web. |
