Enterprise IT

Transforming Customer Experience in Financial Services: Building a 360° View of the Customer

Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.

Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences.

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Enterprise IT / Featured Tech / FinTech

Transforming Customer Experience in Financial Services: Building a 360° View of the Customer

Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.

Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences.

Request Free!
Enterprise IT / Featured Tech / FinTech

How Successful Fintech Firms Create Powerful User Experiences to Revolutionize Financial Services

The financial services industry has traditionally been one of the most technology-intensive industries. But the speed of technology change, and the business developments this has fostered, has left many companies even in financial services floundering and struggling in the face of a rapidly changing landscape.

In the past few years we have seen the emergence of what has become known as “Fintech”, or financial technology companies. Fintech start-ups, as well as a few incumbents’ financial providers, are today characterized by an agile, data-driven analytics approach to financial services. Companies include those such as StreetShare, which offers peer-to-peer lending for small businesses, or TradeRiver which provides an online platform for cross-border financial transactions. Underpinning much of the success of fintech companies is a renewed focus on the user and customer experience.

New players such as Square and Lending Club have a very different approach to technology and creating compelling user experiences, than their traditional banking competition.

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Enterprise IT / Featured Tech / FinTech

How the Challenges of Fintech Force Financial Firms to Find New Expertise

The financial services industry has traditionally been one of the most technology-intensive industries. But the speed of technology change, and the business developments this has fostered, has left many companies even in financial services floundering and struggling in the face of a rapidly changing landscape.

Whether you are a bank, an insurance provider, a credit card company, or payment provider, technology is driving fundamental change in your sector. Hedge funds for example are now poaching technologists from Silicon Valley. As one financial headhunter recently stated, “traders used to be first-class citizens of the financial world, but that’s not true anymore. Technologists are the priority now”. Financial companies now focus on hiring individuals with the technical and computer science skills that will enable them to create the algorithms that underlie an increasingly complex environment.

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