Enterprise IT

Ovum–How Mobile Technology Improves Outbound Engagement and Customer Experience

Mobility is now ubiquitous and this explosive shift has more and more consumers discarding their landline phones and becoming “mobile-first” (if not “mobile-only”). Businesses need to take their outbound customer engagement in the same direction or be left out of the conversation.

This white paper will identify the key components of a comprehensive outbound engagement strategy and detail the benefits organizations can achieve with outbound communications.

Are you ready to learn how?

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Enterprise IT

The Omnichannel Customer Engagement Playbook

Customers are using digital and voice channels, sometimes simultaneously. The average contact center today has nine communication channels. While customers appreciate having multiple channels to choose from, they expect seamless experiences as they nav…

Enterprise IT / Featured Tech / Sales & Marketing

Best Practices for a Marketing Database Cleanse

Maintaining a consistent, correct, and complete marketing database is not just a problem for marketers, it’s an epidemic. Not convinced? Research from MarketingSherpa states B2B contact data decays at annualized rate of 22.5%.

Download this complimentary buyer’s guide to learn about:

  • Key terms & metrics related to database management projects
  • Common pricing models vendors employ
  • End-to-end cleansing & segmentation capabilities
  • Best practices & must-have features to consider during your vendor selection

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