Marketing Technology: Too Much of a Good Thing?

Time to make the most of your marketing technology. Download this guide and discover how to:Identify interdependencies between marketing functions and technologies.Connect technology investments to get rid of process roadblocks.Increase the efficiency …

All-in-One Marketing Solutions: Hope or Hype?

When your marketing technology toolkit is overflowing, it’s tempting to simplify with an all-in-one platform. But is the do-everything promise too good to be true? That depends on you. This guide will help you: Evaluate trade-offs between all-in-one vs…

A DAM Guide for Marketers

Marketing technology meant to make this big job easier has actually made marketing harder. It’s created an insatiable content monster. Download and discover how marketers are relying on digital asset management to feed the content beast a healthy and s…

Transforming Customer Experience in Financial Services: Building a 360° View of the Customer

Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.

Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences.

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