Future Risks: Be Prepared

Cybersecurity is not a numbers game. When it only takes a single breach to inflict serious damage on your business, defending against the majority of attacks isn’t enough.Kaspersky Lab recommends focusing on prevention and mitigation of advanced threat…

The Threats From Within

Human beings are the weakest link within any organization, presenting new opportunities for cybercriminals to infiltrate your company. But your employees can also be your first and best line of defense. With a robust security education program in place…

Debunking the Top 5 Security Implementation Myths

Did you know it can be more complicated, costly and time consuming to stick with your existing, sub-par technology?

Download Debunking the Top 5 Security Implementation Myths to learn:

  • How a “rip-and-replace” can be planned and implemented without leaving your organization exposed
  • Why staying with your current, inferior technology costs your business more money in the long run
  • How automated functions and a single console can free up your IT staff to focus on mission-critical projects during the switch

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How to Power A Team of Storytellers

The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.

“From a content perspective it’s critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative,” says Michael Brito, Head of US Digital Marketing at LEWIS.

The discussion will include topics such as:

  • How to establish employee advocacy policies and workflows
  • How to manage employee-driven content
  • How to integrate stories across paid, earned and owned media
  • How to define key performance indicators and measure success

Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.

Sign up now to take part in the live discussion.

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