How to Build a Remarkable Business by Focusing on the Total Customer Experience

The real payoff in marketing comes from expanding and focusing on how to turn a lead into a real advocate for your business.

Learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches, and campaigns:

  • Know – your ads, article, and referred leads
  • Like – your web site, reception, and email newsletter
  • Trust – your marketing kit, white papers, and sales presentations
  • Try – webinars, evaluations, and nuturing activites
  • Buy – fulfillment, new customer kit, delivery, and financial arrangements
  • Repeat – post customer survey, cross-sell presentations, and quarterly events
  • Refer – results reviews, partner introductions, peer 2 peer webinars, and community building

It’s time to recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective.

​With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.

Request Free!

The Total Online Presence Blueprint

Here is a 12-month plan of attack or blueprint for working on your presence in the coming year. This “live by calendar” approach helps business owners, who wear many hates, get above the overwhelm by taking it topic by topic and manageable bit by bit in attempt to forge something that looks like continuous progress. 

Grow your business by tapping the awesome power of a fully integrated online presence with this simple and effective blueprint. 

With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing

Request Free!

How to Build a Remarkable Business by Focusing on the Total Customer Experience

The real payoff in marketing comes from expanding and focusing on how to turn a lead into a real advocate for your business.

Learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches, and campaigns:

  • Know – your ads, article, and referred leads
  • Like – your web site, reception, and email newsletter
  • Trust – your marketing kit, white papers, and sales presentations
  • Try – webinars, evaluations, and nuturing activites
  • Buy – fulfillment, new customer kit, delivery, and financial arrangements
  • Repeat – post customer survey, cross-sell presentations, and quarterly events
  • Refer – results reviews, partner introductions, peer 2 peer webinars, and community building

It’s time to recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective.

​With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.

Request Free!

Building Your Content Foundation

It is how your message is told, how you guide your customers through the Marketing Hourglass, and ultimately, how you convert prospects into clients. But you can’t just dive in and start creating content. You must first build a foundation upon which yo…