Enterprise IT

How to Power A Team of Storytellers

The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.

“From a content perspective it’s critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative,” says Michael Brito, Head of US Digital Marketing at LEWIS.

The discussion will include topics such as:

  • How to establish employee advocacy policies and workflows
  • How to manage employee-driven content
  • How to integrate stories across paid, earned and owned media
  • How to define key performance indicators and measure success

Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.

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Enterprise IT

The Threats From Within

Human beings are the weakest link within any organization, presenting new opportunities for cybercriminals to infiltrate your company. But your employees can also be your first and best line of defense. With a robust security education program in place…

Enterprise IT

Future Risks: Be Prepared

Cybersecurity is not a numbers game. When it only takes a single breach to inflict serious damage on your business, defending against the majority of attacks isn’t enough.Kaspersky Lab recommends focusing on prevention and mitigation of advanced threat…

Enterprise IT

Unlock the Key to Repel Ransomware

You’re at your desk, working to finish a project on a deadline when, all of a sudden, your screen freezes and a dialogue box pops up to tell you that your computer is locked and your files will all be destroyed if you don’t pay up. Unfortunately, this …

Enterprise IT

Debunking the Top 5 Security Implementation Myths

Did you know it can be more complicated, costly and time consuming to stick with your existing, sub-par technology?

Download Debunking the Top 5 Security Implementation Myths to learn:

  • How a “rip-and-replace” can be planned and implemented without leaving your organization exposed
  • Why staying with your current, inferior technology costs your business more money in the long run
  • How automated functions and a single console can free up your IT staff to focus on mission-critical projects during the switch

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Enterprise IT

Endpoint Security for Business: Technology in Action

Are you settling for partial protection?

Download Kaspersky Lab’s “Endpoint Security for Business: Technology in Action” to learn about:

  • Threats you can see and those you can’t
  • The importance of proactive cyberintelligence
  • How Kaspersky Lab’s Endpoint Security helps detect known, unknown and advanced threats

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Enterprise IT

Online Reputation Management: How Better Reviews Drive Revenue

Online reviews have reshaped how patients find healthcare providers, so it’s critical to understand how positive reviews attract potential patients, how negative ones drive them away, and what you can do to turn satisfied patients into online advocates.

This guide explains the fundamentals of Online Reputation Management, to help you:

  • Earn more positive rewards
  • Raise your search ranking
  • Improve the patient experience

A strong Online Reputation Management program doesn’t have to happen all at once. Use this guide to identify a couple steps to take immediately while you sketch out your longer-term roadmap for success.

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