The Complete Guide to Social Media for B2B Marketers

From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where ‘likes’ and ‘comments’ are the currency for engagement, and click-through rates are the currency of conversion.

In this eBook, we’re going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience. You’ll learn:

  • Which key metrics to track for platforms like Facebook, Twitter, and LinkedIn
  • When to post for the highest engagement
  • What types of content do best on each social media platform
  • How to support prospects at each stage of the sales funnel
  • The secret to using video content to drive engagement

Trusted by Top Marketers: CarreerBuilder – ADP – Precor – Stanley Black & Decker

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7 Inspiring B2B Marketing Campaigns

Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions.

Take a peek at what some of the top brands are doing right, and learn how you can:

  • Make your blogs and microsites pop with outstanding imagery
  • Give your social media a makeover
  • Put together creative slide decks for more visually engaging webinars
  • Drive click-through rates with clever, user-friendly design

Trusted by Top Marketers: CarreerBuilder – ADP – Precor – Stanley Black & Decker

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Freedom and Flexibility in a Healthcare World Gone Mobile

Don’t fight the change, embrace it: a mobile workforce can pay huge dividends for productivity and employee satisfaction. Download this eBook to learn:

  • How giving your employees the choice to work from home can save $11,000 per year
  • What tool you can give your employees to boost creative innovation by 250%
  • Why organizations embracing mobility claim 320 hours more work per employee

Request Free!

The Complete Guide to Social Media for B2B Marketers

From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where ‘likes’ and ‘comments’ are the currency for engagement, and click-through rates are the currency of conversion.

In this eBook, we’re going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience. You’ll learn:

  • Which key metrics to track for platforms like Facebook, Twitter, and LinkedIn
  • When to post for the highest engagement
  • What types of content do best on each social media platform
  • How to support prospects at each stage of the sales funnel
  • The secret to using video content to drive engagement

Trusted by Top Marketers: CarreerBuilder – ADP – Precor – Stanley Black & Decker

Request Free!

7 Inspiring B2B Marketing Campaigns

Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions.

Take a peek at what some of the top brands are doing right, and learn how you can:

  • Make your blogs and microsites pop with outstanding imagery
  • Give your social media a makeover
  • Put together creative slide decks for more visually engaging webinars
  • Drive click-through rates with clever, user-friendly design

Trusted by Top Marketers: CarreerBuilder – ADP – Precor – Stanley Black & Decker

Request Free!