Enterprise IT / Featured Tech / Sales & Marketing

CMO’s Guide to Next Gen Brand Building

89% of marketers say they expect to compete primarily on the customer experience by the year 2016. (Gartner)

Whether you like it or not, a new version of your brand is emerging on the social web – one you may not even be aware exists. It’s being shaped by online reviews, peer referrals, conversations on social networks and word of mouth marketing generated by your socially connected customers. What are they saying about you? That’s where you come in. It’s time for marketing leaders to build customer-obsessed companies that consistently provide a delightful customer experience.

Download The CMO’s Guide To Next Gen Brand Building to gain insight into:

  • Building your brand in the age of advocacy
  • Cultivating a customer-obsessed company culture
  • Implementing an advocate marketing strategy
  • And much more!

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

The Advocate Marketing Playbook

The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide based on proven best practices, broken up into five chapters:

  • Part 1: Your introduction to advocate marketing
  • Part 2: Laying the foundation for a world-class advocate marketing program
  • Part 3: From planning to identifying and onboarding advocates
  • Part 4: Engaging and rewarding your advocates
  • Part 5: Tracking and analyzing the results of your advocate marketing program

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

The Rise of the Customer Marketer

Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever.

From marketing backwater to starring role, this eBook explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

This eBook features:

  • Advice from marketing practitioners at LookBookHQ, SAS, Marketo, Bomgar and more
  • Top challenges customer marketers are facing today
  • Key metrics for customer marketing success
  • A crowd-sourced list of tools and must-read resources

Request Free!
Enterprise IT

CMO’s Guide to Next Gen Brand Building

89% of marketers say they expect to compete primarily on the customer experience by the year 2016. (Gartner)

Whether you like it or not, a new version of your brand is emerging on the social web – one you may not even be aware exists. It’s being shaped by online reviews, peer referrals, conversations on social networks and word of mouth marketing generated by your socially connected customers. What are they saying about you? That’s where you come in. It’s time for marketing leaders to build customer-obsessed companies that consistently provide a delightful customer experience.

Download The CMO’s Guide To Next Gen Brand Building to gain insight into:

  • Building your brand in the age of advocacy
  • Cultivating a customer-obsessed company culture
  • Implementing an advocate marketing strategy
  • And much more!

Request Free!
Enterprise IT

Top 5 Marketing Models

This eBook describes five essential marketing models that will aid you in constructing your marketing campaigns, developing marketing plans that meet your organizations strategic goals. These different models enable you to better underst…

Enterprise IT

The Advocate Marketing Playbook

The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide based on proven best practices, broken up into five chapters:

  • Part 1: Your introduction to advocate marketing
  • Part 2: Laying the foundation for a world-class advocate marketing program
  • Part 3: From planning to identifying and onboarding advocates
  • Part 4: Engaging and rewarding your advocates
  • Part 5: Tracking and analyzing the results of your advocate marketing program

Request Free!
Enterprise IT

Top 5 Marketing Principles

This eBook describes five essential marketing principles that you can use in developing a marketing plan that meets the strategic needs of your organization. These tools and techniques will also assist you when defining and selecting wha…