It starts with strong alignment between customer success and marketing.This partnership has the power to unlock the true potential of your customers: genuine advocacy that will help you grow your business faster not just through upsell and cross-sell r…
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Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever.
From marketing backwater to starring role, this eBook explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement). This eBook features:
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This eBook describes the five essential strategy development tools successful organizations use regularly to ensure their future success and profit. You can use these as part of your decision-making and involvement in developing your organiza…
This eBook describes five contemporary motivation theories, including:McClelland’s Human Motivation TheorySirota’s Three-Factor TheoryAlderfer’s ERG TheoryAmabile and Kramer’s Progress TheoryHandy’s Motivation TheoryEach of these theories can give…
This eBook describes the five essential strategy development tools successful organizations use regularly to ensure their future success and profit. You can use these as part of your decision-making and involvement in developing your organiza…
This eBook describes five contemporary motivation theories, including:McClelland’s Human Motivation TheorySirota’s Three-Factor TheoryAlderfer’s ERG TheoryAmabile and Kramer’s Progress TheoryHandy’s Motivation TheoryEach of these theories can give…
Where do you land on the content marketing maturity map? Assess your strategy, content team, content development & distribution, budget, and measurement to find out where you fit, as well as what you can improve to reach the next level.La…
Where do you land on the content marketing maturity map? Assess your strategy, content team, content development & distribution, budget, and measurement to find out where you fit, as well as what you can improve to reach the next level.La…
Featuring the 2017 Dimension Data Global Customer Experience (CX) Benchmarking Report, 20th Edition.You will learn the top trends from the five key areas of the study, from innovative strategies on operations and technology to self and assisted service…
Technology companies have an increasing amount of pressure for supplying good customer service, but only 45% of technology companies have a direct peer-to-peer support option. This in spite of numerous studies that find self-support a vital t…
