G2 Crowd Grid for Customer Success

Gainsight is proud to be recognized by G2 Crowd as a Leader in its Spring 2017 Customer Success Grid Report. G2 Crowd’s reports are based on robust data science including market presence, customer satisfaction, rating quality, and more. If you’re…

How Employers Can Prepare for ACA Change

Federal and state changes to the ACA are coming. Employers have worked hard over the past few years to comply with the ACA. It’s not time to stop now. It’s also time to prepare for the future. This infographic provides 5 best practi…

The Competitive Analysis Template from MECLABS

The research scientists at MECLABS Institute, parent research company of MarketingSherpa, always perform a competitive analysis for our research partners prior to designing experiments. They analyze:

  • Which companies are competing for the same attention, interest and clicks
  • How competitors express their value proposition
  • How the competition’s value proposition compares to the research partner’s value proposition
  • What revenue driving strategies competitors are not doing that we can take advantage of

By completing this template, you will be armed with the necessary intelligence to inform strategic decision making. You will illuminate your own strengths and weaknesses and reveal opportunities where you can gain competitive advantage. Most of all, you will enable your team to better understand your industry in order to effectively achieve your objectives.

In addition to this download, you will also receive a free subscription to a weekly digest of the top marketing strategies, tactics, and results from your most successful marketing peers from MECLABS and MarketingSherpa.

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Process Mapping Basics

Many people find process mapping a useful way to introduce Business Process Management concepts to an organization and help people think about their work from a process perspective. This white paper helps you get started with process mapping basics.

When you first try process mapping, the trick is to keep it simple at first and save the difficult details for later. This introduction will help you with the hardest part: getting started.

In it, you will learn how to:

  • Choose the right processes to begin with
  • Identify and organize tasks
  • Assign and define roles
  • Distinguish between “hassle” v. “value” & more

 

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