Manufacturing 4.0

The manufacturing industry has entered an era of radical transformation through new information technologies. Frost & Sullivan’s Manufacturing Leadership Council, has identified a set of six critical issues facing the manufacturing industr…

Please Don’t Go – Tips for Improving Customer Retention

We’ve worked with hundreds of leading retail brands that all struggle with the same issue. They invest a lot of marketing resources in acquiring new customers. But they struggle to find effective ways to get those customers to stick around and make repeat purchases. In this step-by-step guide for retail marketers, we’ll walk through a better way to improve retention and reduce customer churn. It’s based on the use of predictive analytics coupled with continuous market testing to optimize retention while minimizing discounts. We’ll break it down into three phases—crawl, walk, and run—that start simple and add complexity as value is delivered.

Read the guide to learn:

  1. Why predictive analytics and advanced segmentation are key to reducing customer churn
  2. A step-by-step approach to building a predictive churn prevention program
  3. A customer-focused way to measure the success of your lifecycle marketing programs

Request Free!

Technology that Enables Great Storytelling

They rely on multiple channels to get the information they want, when they want. Marketers must develop and enable the ability to publish a steady stream of relevant content that informs and captures customer interest, even while constantly adapting to…

Please Don’t Go – Tips for Improving Customer Retention

We’ve worked with hundreds of leading retail brands that all struggle with the same issue. They invest a lot of marketing resources in acquiring new customers. But they struggle to find effective ways to get those customers to stick around and make repeat purchases. In this step-by-step guide for retail marketers, we’ll walk through a better way to improve retention and reduce customer churn. It’s based on the use of predictive analytics coupled with continuous market testing to optimize retention while minimizing discounts. We’ll break it down into three phases—crawl, walk, and run—that start simple and add complexity as value is delivered.

Read the guide to learn:

  1. Why predictive analytics and advanced segmentation are key to reducing customer churn
  2. A step-by-step approach to building a predictive churn prevention program
  3. A customer-focused way to measure the success of your lifecycle marketing programs

Request Free!