Thinking of… People-Centric Process Management? e-book

Thinking of… People-Centric Process Management? is a different kind of read. Rather than simply presenting case studies, it gives you the tools to discover answers about your business’ unique challenges.

Upon release, reached the Top 10 in various business-related Amazon categories and garnered rave reviews…

“In a world where processes seems to mean technology this book offers a timely reminder of the pivotal role that our people play in real success.” Maurice Chadwick, Operations Director, Bank of Ireland

“It is a must read for all leaders whatever the size, sector or maturity of their organizations.” Roger Cliffe, Quality Director, Vodafone Group Services

“An insightful book about the central role people play in any effective business process.” Jim Boots, Senior BPM Advisor, Chevron

Get your copy ($27 value) for free today!

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2017 State of B2B Marketing Content Consumption and Demand Report for B2B Marketers

The research report focuses on the delta between the active marketing personas researching marketing-related topics and the in-demand marketing personas that organizations are trying to acquire. Powered by the largest B2B-specific content syndication lead generation network on the web, NetLine’s first-party data offers a unique view into actual B2B content consumption activity and intent-based marketing audiences.

In the past year, 65% of lead generation campaigns excluded 17% of the active marketing audience, comprised of influencers outside the C-suite. NetLine’s analysis of the report identifies three important recommendations for key stages of content-based lead generation to increase pipeline development and revenue-driving opportunities, including:

  • content strategy
  • targeting strategy
  • nurturing strategy

Robert Alvin, CEO and Founder of NetLine Corporation, explains the importance of a 3-tiered approach, “Marketers are often focused on one specific stage within the greater marketing-to-sales funnel, leaving them uneducated on opportunities for optimization. We want to help marketers see the bigger picture by providing the data necessary to make smarter decisions to increase revenue potential and campaign ROI.

The 2017 State of B2B Marketing Content Consumption and Demand Report features data driven insights to enable marketers to run more successful lead generation initiatives and acquire target prospects. Download the report today.

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