Security TechTalk: Identity and Access Management

Join our security technology experts for a deep-dive session on customer challenges when it comes to identity management, an introduction to Identity Federation, Federated Authentication Service and use cases it helps address, identity and access manag…

Best Practices to Cyber Security

Organizations are at risk for security breaches due to the complexity of business and IT operations. A new security framework is needed, one that the simplifies security by shifting IT away from device-level, platform-specific, end-point security to a …

Security TechTalk: Data Loss and Protection

Join our security technology experts for a deep-dive session on providing contextual access to data in a virtualized environment, delivering data mobility to end users while enforcing Data Loss Prevention and Information Rights Management with secure f…

Strategic Guide to Social Media for Nonprofits

While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at the top of supporters’ newsfeeds.

We asked five experts to weigh in on how to develop a nonprofit social media strategy and prove the value of social media to your organization. As we outline the steps to craft an effective strategy, their advice will guide the way.

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Strategic Guide to Social Media for Nonprofits

While part of social media’s initial appeal was the potential to reach your audience without tapping into a limited budget, the growing popularity and changing algorithms of popular networks have made it difficult to keep your cause at the top of supporters’ newsfeeds.

We asked five experts to weigh in on how to develop a nonprofit social media strategy and prove the value of social media to your organization. As we outline the steps to craft an effective strategy, their advice will guide the way.

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2017 State of B2B Marketing Content Consumption and Demand Report for B2B Marketers

The research report focuses on the delta between the active marketing personas researching marketing-related topics and the in-demand marketing personas that organizations are trying to acquire. Powered by the largest B2B-specific content syndication lead generation network on the web, NetLine’s first-party data offers a unique view into actual B2B content consumption activity and intent-based marketing audiences.

In the past year, 65% of lead generation campaigns excluded 17% of the active marketing audience, comprised of influencers outside the C-suite. NetLine’s analysis of the report identifies three important recommendations for key stages of content-based lead generation to increase pipeline development and revenue-driving opportunities, including:

  • content strategy
  • targeting strategy
  • nurturing strategy

Robert Alvin, CEO and Founder of NetLine Corporation, explains the importance of a 3-tiered approach, “Marketers are often focused on one specific stage within the greater marketing-to-sales funnel, leaving them uneducated on opportunities for optimization. We want to help marketers see the bigger picture by providing the data necessary to make smarter decisions to increase revenue potential and campaign ROI.

The 2017 State of B2B Marketing Content Consumption and Demand Report features data driven insights to enable marketers to run more successful lead generation initiatives and acquire target prospects. Download the report today.

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