Enterprise IT / Featured Tech / Sales & Marketing

Marketing Attribution: Giving Credit Where Credit is Due

One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.

Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.

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Enterprise IT / Featured Tech / Sales & Marketing

Forbes Insights: Data Elevates the Customer Experience

Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.

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Enterprise IT / Featured Tech / Sales & Marketing

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience

The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is why it is imperative that marketers see things from the customers’ perspectives, and should seek to better understand every facet of the customer journey. This paper provides seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey, and ultimately improving each customer experience in the process.

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Enterprise IT

An Introduction to AIOps: The Benefits of Algorithmic IT Operations, feat. Gartner Research

Download this exclusive Moogsoft newsletter — featuring case study data from SAP/SuccessFactors, HCL Technologies, and others, as well as AIOps research and recommendations from Gartner, Inc. — to fully understand the benefits of AIOps for…

  • the digital transformation of enterprise
  • the constant challenges of change and scale
  • the increasing complexity of production environments
  • the inherent limitations of the human mind

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Enterprise IT

The Myths and Realities of Digital Workspaces

Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues’ voices, facial expressions, and slide de…

Enterprise IT / Featured Tech / InfoTech

TDWI Best Practices: Improving Data Preparation for Business Analytics

Analytics are only as good as the available data. So while business users want to harness the power of analytics through self-service technologies, they first need to make sure their data is clean and relevant. It’s the same challenge data scientists have always faced: slow, difficult and tedious data preparation.

This TDWI Best Practices Report discusses how lots of organizations are mired in unsatisfactory data prep processes and are seeking new technologies and practices for improving them. You’ll learn about the latest data preparation processes, self-service options and how to effectively integrate data prep with analytics and BI solutions.

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Enterprise IT / Featured Tech / InfoTech

Data Management in Action: Solving Real-World Challenges

This paper explains core data management capabilities, then describes how a solid data management foundation can help you get more out of your data. From getting fast, easy access to trustworthy data to making better decisions and becoming a data-driven business, you’ll learn why good data management is essential to success. Multiple real-world examples illustrate how SAS customers have used data management to improve customer experience, boost revenue, remain compliant and become more efficient.

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