Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience

The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is why it is imperative that marketers see things from the customers’ perspectives, and should seek to better understand every facet of the customer journey. This paper provides seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey, and ultimately improving each customer experience in the process.

Request Free!

B2B Sales Study: Why Didn’t They Close?

We researched more than 1,000 qualified B2B sales calls over the past 3 years to understand why 641 of them didn’t close.   The sellers were from a variety of tech companies. The prospects were senior level decision makers for technology…

Forbes Insights: Data Elevates the Customer Experience

Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.

Request Free!

The Essential Work-Life Balance Cheat Sheet

This cheat sheet includes: The impact work-life balance has on your focus How the balance can improve your cognitive functioning 7 tips to ensure work-life balance  Improve your time management and reduce your stress by making …

Discover 10 Characteristics of a Grow Getter

High-growth companies are powered by people who understand what it takes to get set for growth—individuals with the vision and drive to take their business to the next level. We call these people the Grow Getters.

Grow Getters know what growth looks like for their business and how to achieve it. They invest where it counts and have an integrated Enterprise Resource Planning (ERP) system that gives them the essential visibility and agility needed to act for growth.

Discover the 10 characteristics that set the Grow Getters apart from their competitors…

Request Free!