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But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. Best offers delivered in real time, given the consumer’s current context. |
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This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth. |
As technology continues to evolve rapidly and marketing gets more competitive, organizations are turning to advanced technologies like Artificial Intelligence (AI) to develop a more comprehensive and insightful understanding of customers and personaliz…
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.Highlights…
The quality of a product, like the product itself, can be designed during the conceptual phase of development. Designing quality into a product from the beginning saves money throughout subsequent stages of development including detail, prototype and p…
We all know how focusing on the things we’re grateful for can turn around a negative mood, but have you made it a daily practice? Inside are general categories and some specifics to open your mind and heart to the wonderful things in your life. The goa…
This eBook brings world-renown people and talent development expertise to bear in a discussion about ‘good’ versus ‘great’ leadership, sharing the ‘secret sauce’ of successful leadership, and providing an actionable framework for discovering and develo…
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.Highlights…
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketin…
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But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. Best offers delivered in real time, given the consumer’s current context. |
