Sales & Marketing Alignment Checklist

Research proves that those organizations that document service level agreements (SLA) between sales and marketing are more successful. The following common SLAs provide clear...

Employee Advocacy Impact Study (2017)

LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s...

A Framework for Persona Optimization

An industry-wide benchmark study of B2B organizations found that those who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining...
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