The Subscription Revolution

The use of subscriptions in certain areas of the marketplace is not a new concept. Paying on a periodic schedule for a product or service has been a thriving part of the B2C space for many years. Recently, the subscription model has undergone an evolut…

Creating a Digital Workplace

We live in a busy world with many varying priorities, pulling us in many different directions. Whether at work or at home, people need to be efficient, to make the most of their time. Fortunately, technology can help. Or is it fortunate? Technology …

Building the Modern Market Research Stack

In this helpful 16 page eBook, we walk through pros and cons of today’s major market research approaches, introduce Narrative Analytics, a method that uses AI and massive amounts of data to surface and quantify the beliefs of an audience, and provide tips on how to put together a market research stack that fits the unique needs of your business.

In this eBook we cover:

  • Pros and cons of the major market research tools
  • How leading brands are using Narrative Analytics to see the full range of buyer beliefs
  • Three questions you need to ask to build a modern market research stack that fits your business

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