Enterprise IT

One and (Not) Done: Leveraging Customer Data to Address the One-Time Buyer Problem

Do these sound like good nicknames for many of the new customers you acquire during the holiday season? The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you’re leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer.

With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys.

To help, we wrote a book.

Weighing in at 100+ pages, this thing is the real deal. Granted, the font is big and there are numerous illustrations and obscure non-sequiturs, but it’s also chock full of insights collected across 5+ years of experience helping some of the world’s best brands build effective one-time-buyer programs.

Download the book to learn:

  • The magnitude of the one-time-buyer problem
  • How to make the shift from “channel-centric” to “customer-centric”
  • A 5 step plan of action to convert more one-time-buyers into repeat customers

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

One and (Not) Done: Leveraging Customer Data to Address the One-Time Buyer Problem

Do these sound like good nicknames for many of the new customers you acquire during the holiday season? The unfortunate reality is the vast majority of customers who make a first purchase just never return. By simply patching the problem with a generic welcome series, you’re leaving money on the table. Our research shows that a 1% increase in customer retention leads to a 5% increase in profit per customer.

With the holidays (and the notoriously flaky shoppers that come along with them) approaching, you need a plan in place to convert more of those one-time Terrys into loyal Lucys.

To help, we wrote a book.

Weighing in at 100+ pages, this thing is the real deal. Granted, the font is big and there are numerous illustrations and obscure non-sequiturs, but it’s also chock full of insights collected across 5+ years of experience helping some of the world’s best brands build effective one-time-buyer programs.

Download the book to learn:

  • The magnitude of the one-time-buyer problem
  • How to make the shift from “channel-centric” to “customer-centric”
  • A 5 step plan of action to convert more one-time-buyers into repeat customers

Request Free!
Enterprise IT / Featured Tech / InfoTech

The Total Cost of Ownership of Active Directory

Today, “to implement AD or not to implement AD?” depends on your infrastructure, your staff’s expertise, and your goals moving forward – especially when it comes to moving IT resources to the cloud. This webinar is designed to help you understand the total cost of ownership of Active Directory, from servers to software to staff and the hidden costs. But it’s not just about your bottom line – it’s about product functionality and the decisions you’ll face as IT evolves. Get insight and tools to help you calculate the TCO of directory services and make the right decision for your organization.

Request Free!
Enterprise IT

The Total Cost of Ownership of Active Directory

Today, “to implement AD or not to implement AD?” depends on your infrastructure, your staff’s expertise, and your goals moving forward – especially when it comes to moving IT resources to the cloud. This webinar is designed to help you understand the total cost of ownership of Active Directory, from servers to software to staff and the hidden costs. But it’s not just about your bottom line – it’s about product functionality and the decisions you’ll face as IT evolves. Get insight and tools to help you calculate the TCO of directory services and make the right decision for your organization.

Request Free!
Enterprise IT

The Total Cost of Ownership of Active Directory

Today, “to implement AD or not to implement AD?” depends on your infrastructure, your staff’s expertise, and your goals moving forward – especially when it comes to moving IT resources to the cloud. This webinar is designed to help you understand the total cost of ownership of Active Directory, from servers to software to staff and the hidden costs. But it’s not just about your bottom line – it’s about product functionality and the decisions you’ll face as IT evolves. Get insight and tools to help you calculate the TCO of directory services and make the right decision for your organization.

Request Free!
Enterprise IT

The Total Cost of Ownership of Active Directory

Today, “to implement AD or not to implement AD?” depends on your infrastructure, your staff’s expertise, and your goals moving forward – especially when it comes to moving IT resources to the cloud. This webinar is designed to help you understand the total cost of ownership of Active Directory, from servers to software to staff and the hidden costs. But it’s not just about your bottom line – it’s about product functionality and the decisions you’ll face as IT evolves. Get insight and tools to help you calculate the TCO of directory services and make the right decision for your organization.

Request Free!