Enterprise IT / Featured Tech / Sales & Marketing

How to Power A Team of Storytellers

The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.

“From a content perspective it’s critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative,” says Michael Brito, Head of US Digital Marketing at LEWIS.

The discussion will include topics such as:

  • How to establish employee advocacy policies and workflows
  • How to manage employee-driven content
  • How to integrate stories across paid, earned and owned media
  • How to define key performance indicators and measure success

Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017.

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Enterprise IT / Featured Tech / InfoTech

Asking the Right Questions

At Kaspersky Lab, our research shows that more than 90% of businesses have experienced some sort of external security threat in the past year. With numbers like that, it’s imperative that you know the answers to some very important questions, such as:

  • Where are our biggest vulnerabilities?
  • Are we focusing on the most dangerous threats that we face—the ones that can do the most damage?
  • Why is a multi-layered approach so important?

Find the answers you need to know by downloading our new eBook, asking the Right Questions: Today’s Threat Landscape for the Enterprise. We’ll break down the statistics on the biggest threats that enterprises face and how you can defend your business.

Request Free!
Enterprise IT

Asking the Right Questions

At Kaspersky Lab, our research shows that more than 90% of businesses have experienced some sort of external security threat in the past year. With numbers like that, it’s imperative that you know the answers to some very important questions, such as:

  • Where are our biggest vulnerabilities?
  • Are we focusing on the most dangerous threats that we face—the ones that can do the most damage?
  • Why is a multi-layered approach so important?

Find the answers you need to know by downloading our new eBook, asking the Right Questions: Today’s Threat Landscape for the Enterprise. We’ll break down the statistics on the biggest threats that enterprises face and how you can defend your business.

Request Free!