Marketers know that employees are an incredibly valuable asset to a brand, but before you integrate them into your plans with an Employee Advocacy program you must ensure they are properly trained. Learn how to train employee advocates with this quick …
Look around your organization for a few minutes, taking careful note of smartphones, tablets, and even smart watches in use. You probably see a lot more mobile devices in use …
It’s critical to be passionate about your life. No one wants to wake up each morning feeling miserable and reluctant to start their day. It doesn’t matter what you do, there are always parts of your job which are not fun. However, when you l…
As you evaluate Applicant Tracking Systems, set aside your immediate recruiting challenges and think about your company’s long-term goals. Wherever you want to go, you’ll need great hires to get there. And the right ATS can help you rethink your approa…
To be happy, we need to widen our perspective. In essence we need to ‘change’ our way of thinking.The 10 insights provided will:Empower you to take control of your life Help you reflect on your core values and what matters to youEncour…
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Based on the distribution of staff in today’s workplace, you likely have a multigenerational team and the friction that goes along with it. You can improve how you manage that team. With a few specific steps, you can value the different perspectives that each generation brings to the workplace and maximize creativity, innovation, and business results.
In professional services industries, time is spent helping customers maximize value from your product or service. It is a people-intensive business. As leaders, none of us can afford the customer impact of turnover and reduced productivity that comes from internal friction among generations. While every situation is different, one thing is true: we can’t live with a revolving door of talent and be successful. Now more than ever, organizations need to consider and understand the differences between generations to be able to drive success. |
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Successful businesses constantly seek growth, and they follow many different paths to growth over time. In recent years, many companies have chosen to grow through acquisition due to market conditions, industry pressure, or simply because suitable opportunities arose. While the purpose of an acquisition may be to support growth, the goals of an acquisition are only achievable by successfully combining the operations and finances of the two entities. That process begins by integrating the IT infrastructure of the acquired company. Unfortunately, many business software products, especially ERP platforms, rely on outdated architecture that impedes the successful integration of newly acquired companies. That’s why it’s essential for companies to consider the readiness of their IT infrastructure as they consider the possibility of acquiring or being acquired by another company. |
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When asked in each of the last 10 years to list their primary focus, CIOs responding to the annual State of the CIO survey chose “aligning IT with business goals” number one—over and over again. Obviously, this alignment is mission-critical for CIOs. So how do they measure just how well they’re doing with this alignment? Specifically, what metrics can they present that show the link between, say, a major cloud expense and the business value that expense generates?
The answer is, by and large they don’t. They want to actually measure the business impact of cloud and other IT spending, but most CIOs feel they don’t have a credible and trusted means of doing so. Now some leading edge organizations around the globe and across a broad swath of industry types are using a methodology called Value Engineering to produce these elusive value metrics. |
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As you know, social media has changed how companies market, advertise, and communicate. Instead of relying solely on traditional campaigns, they’re creating empowered advocates composed of employees, influencers, and customers.
Advocates don’t merely “like” a specific brand – they’re passionate about the value of its offerings and genuinely want others to get in on the action. Best of all, as advocates help to increase reach and engagement, they drive leads and revenue. While you’re probably aware of the benefits of advocacy, you might still be wondering which type of advocacy program makes the most sense for your organization, and how to best execute it. That’s why we created The Foundations of Advocacy – containing the key metrics that are shaping digital marketing advocacy, this report is designed to help leaders make informed decisions. The Foundations of Advocacy is based on aggregated data from Dynamic Signal customers, the largest and most robust customer database in the advocacy category. |
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook we explore the connection between content and employees. We provide tacti…
