CMC Markets Case Study: Reducing BI Backlog by 60%

CMC Markets, a leader in online financial trading, struggled to give business users in sales, marketing, trading and finance access to analytics fast enough. While they were careful to address data governance requirements, the architecture in place com…

6 Steps to Faster BI Insights

The inexhaustible demand for faster and easier access to data for business users calls for a new type of BI strategy – one that allows BI teams to keep up with the frequency of requests and growing complexity of new data sources. Modern BI platforms al…

Relational Search: A New Paradigm in Analytics

Despite billions spent on BI, data still remains inaccessible for the vast majority of business users who are clamoring to make faster, data-driven decisions. In our personal lives, search has transformed the way we access information. Enter: Relationa…

The Case for Search Driven Analytics

The BI Industry has been broken for decades. Now search-driven analytics is finally delivering on the promise of easy insights for business leaders without relying on data analysts or going to week-long training classes.  Learn how in this white p…

6-Step Book Planning Worksheet

The key to writing a book is “Just Write!” 

This guide will help you:

  • Determine the subject of your book and clarify your message
  • Gather and organize information and ideas efficiently
  • Outline your entire book chapter by chapter

There are more than 2,000,000 books published each year and yours can be one of them. 

By downloading this PDF you also are subscribing to Brian Tracy’s newsletter for weekly content on Personal, Business and Sales Success.

Request Free!

6-Step Book Planning Worksheet

The key to writing a book is “Just Write!” 

This guide will help you:

  • Determine the subject of your book and clarify your message
  • Gather and organize information and ideas efficiently
  • Outline your entire book chapter by chapter

There are more than 2,000,000 books published each year and yours can be one of them. 

By downloading this PDF you also are subscribing to Brian Tracy’s newsletter for weekly content on Personal, Business and Sales Success.

Request Free!

2017 State of Customer Marketing Report

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation.

In this new report conducted by Koyne Marketing, the majority of CEOs and marketing executives from more than two hundred B2B organizations agree that customer marketing is more important than ever. The companies that do customer marketing well and measure it effectively see a correlation between customer satisfaction and revenue. For those who aren’t doing it (or aren’t measuring it), there’s even more opportunity for customer marketing to have an impact in the future.

Along with the latest B2B customer marketing benchmark results, this report includes insights for teams like yours including:

  • In-demand skill sets you can leverage or acquire to implement a successful customer marketing program.
  • The common metrics companies are using to measure their marketing efforts.
  • Recommendations to apply to your own customer marketing initiatives to boost your revenue.

Download the report to see how your organization’s customer marketing initiatives stack up!

Request Free!

2017 State of HR Content Consumption and Demand Report for HR Marketers

In a new industry report from NetLine Corporation, deep insights into the research patterns of HR professionals have been uncovered. Analysis into the active HR personas, HR content consumption trends, and the most in-demand audiences of HR companies was completed using the NetLine B2B content syndication lead generation network that processed more than 8.5 million leads in 2016.

Human resource organizations and marketers will be empowered with powerful insights and advanced demand generation strategies to run more robust lead generation campaigns:

“The profile of active human resource professionals consuming content has continued to both broaden and deepen within organizations this year. Marketers must be mindful of possible opportunities existing between campaign target personas and market realities recognized within the greater HR functional landscape. More often than not, your target ‘decision maker’ is realistically an aggregate of a number of influencers who help foster the final recommendation within the organization.”

The 2017 State of Human Resources Content Consumption and Demand Report is an important read for B2B marketers of HR solutions and software.

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Taking Steps to Protect Financial Mobile Applications from Cybercrime and Malware

This white paper describes the high potential financial losses associated with cyberattacks on financial institutions, and concrete steps that companies can take to ensure the security of their mobile apps. Download this white paper to learn:

  • How much the worldwide mobile payment transactions are forecasted to grow.
  • What “Trojanization” is and which device is most prone to infection.
  • Nine types of weaknesses in today’s financial mobile apps.

Request Free!