Enterprise IT

How to Build a Remarkable Business by Focusing on the Total Customer Experience

The real payoff in marketing comes from expanding and focusing on how to turn a lead into a real advocate for your business.

Learn how to develop the 7 touch points listed below in order to complete the Hourglass for your business, content, product launches, and campaigns:

  • Know – your ads, article, and referred leads
  • Like – your web site, reception, and email newsletter
  • Trust – your marketing kit, white papers, and sales presentations
  • Try – webinars, evaluations, and nuturing activites
  • Buy – fulfillment, new customer kit, delivery, and financial arrangements
  • Repeat – post customer survey, cross-sell presentations, and quarterly events
  • Refer – results reviews, partner introductions, peer 2 peer webinars, and community building

It’s time to recognize and understand how your customers go through the marketing hourglass in order to make your marketing more effective.

​With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing.

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Enterprise IT

Building Your Content Foundation

It is how your message is told, how you guide your customers through the Marketing Hourglass, and ultimately, how you convert prospects into clients. But you can’t just dive in and start creating content. You must first build a foundation upon which yo…

Enterprise IT

The Total Online Presence Blueprint

Here is a 12-month plan of attack or blueprint for working on your presence in the coming year. This “live by calendar” approach helps business owners, who wear many hates, get above the overwhelm by taking it topic by topic and manageable bit by bit in attempt to forge something that looks like continuous progress. 

Grow your business by tapping the awesome power of a fully integrated online presence with this simple and effective blueprint. 

With this free eGuide you will also receive weekly marketing news, tips, and advice you can use courtesy of Duct Tape Marketing

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

Transforming Customer Experience in Financial Services: Building a 360° View of the Customer

Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.

Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences.

Request Free!
Enterprise IT

Transforming Customer Experience in Financial Services: Building a 360° View of the Customer

Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products.

Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences.

Request Free!