6 Steps to Allocating B2B Marketing Spend
There are lots of places to spend money on marketing. This infographic walks you step by step how to calculate where to most effectively spend your next marketing dollar.Request Free!
The Rise of the Knowledge Graph for Agile Enterprise-wide Data Management
94% of data platform revenue in 2016 was generated by relational databases, with this figure set to decline to 85% by 2021, especially as non-relational databases and distributed data processing platforms are increasingly being used to store and p…
What is a Knowledge Graph?
Enterprise data is the world’s most strategic asset going forward, while on the ground it’s painful, diverse, heterogeneous, and distributed. A Knowledge Graph is the only realistic way to manage enterprise data in full generality, at scale, in a world…
Moving Beyond Data Silos
Why do data silos persist? In spite of technological advances in machine learning, predictive analytics and data science, the power of analytics is discussed far more than its being implemented. The reason isn’t behind lack of tools or skills, but rath…
Digital Transformation: The Hype and Reality
The pressure is on for companies to undergo Digital Transformation (DX), as global spending on technologies to support this is expected to increase by 17% this year. Yet despite the surrounding hype, DX is still not well defined. Rea…
Machine Learning: Shifts in Business
The current applications of Machine Learning are widespread, but the heart of what makes it possible is data and a lot of it. MIT predicts that enterprises should expect 10 to 1000 times more data in the next 12 to 18 months. If businesses don’t h…
The Revenue Rift Report–Bridging the Marketing : Revenue Mismatch
The Revenue Rift Report delivers in-depth insights into how mid-market and enterprise-level B2B marketers are meeting the challenge of delivering pipeline and revenue for their businesses. It is based on in-depth interviews with 150 senior UK-based mar…
The Revenue Rift Report–Bridging the Marketing : Revenue Mismatch
The Revenue Rift Report delivers in-depth insights into how mid-market and enterprise-level B2B marketers are meeting the challenge of delivering pipeline and revenue for their businesses. It is based on in-depth interviews with 150 senior UK-based mar…
Demystifying Machine Learning
The field of machine learning is concerned with the question of how to construct computer programs that automatically improve with experience.Request Free!
Better Data Analysis Gives Electric Utilities New Growth Planning Options
Utilities are looking to every bit of relevant data they can access to plan for, operate and maximize their operations.Request Free!
