Designing a World-Class Brand Tracking Study

Many think they can’t afford it. Others believe a combination of derived metrics is good enough. But brand tracking studies remain the best way to understand your brand’s appeal. They predict behavior shifts well before the impact touches financial num…

Authoritative Guide to the Voice of the Customer

In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Market leaders are shifting their liste…