Enterprise IT / Featured Tech / Sales & Marketing

Artificial Intelligence in Marketing

The Drum surveyed over 200 marketers to find out how they view AI technology, how they expect it to change their jobs, and what their organizations are doing to take advantage of the opportunities of artificial intelligence.

You can find the full results of the survey in this exclusive report, published in partnership with Sysomos and featuring expert comment from our Chief Strategy Officer, David Berkowitz.

Beyond the Hype
Do marketers really believe in the potential of AI?

Industry Opinion
Over 200 marketers were surveyed for this report.

Expert Insight
Research report produced by industry experts at The Drum.

Benchmark Your Business
Compare your organization’s readiness against survey respondents.

Are You AI Ready?
Understand how real businesses are preparing for AI.

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

Best Practices for Utilizing Social Insights to Plan and Measure Campaigns

In the Planning and Measuring Campaigns Playbook, we cover tips, strategies, and tactics for ensuring that when you develop a social media campaign actionable data is at the heart of it from beginning to end.

What’s Inside:

  • How to set the right campaign goals
  • Utilizing paid social media for support
  • Effective campaign research tips
  • Developing a campaign launch plan
  • Validating your approach with follow up reporting

To learn how to do all of this and more, simply fill out the form to download the playbook.

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

5 Ways to Generate New Revenue Streams for Your Agency

As clients expect more from agencies, profit margins are shrinking. The good news – your social marketing solution doesn’t have to feel like a drain on resources with little return on investment.

In this eBook, you’ll get a step-by-step guide on how to turn these resources into a profit engine that gets attention and delivers real results.

Find the Best Fit
Top features to look for in social marketing software and services

Get Smart about Data
Learn 4 ways to showcase areas of opportunity and improvement

Build Trust
Discover new ways to add value and grow client accounts

Identify New Projects
Discover credible proof points for the next proposal

Prove ROI
Use historical data to benchmark and define success criteria

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate Social Media Audit Guide

It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing a Social Media Audit can provide you with meaningful insight that can help you make better informed decisions.

In this eBook you’ll learn why a Social Media Audit makes good business sense and get some practical advice for performing an effective and accurate audit.

See what’s inside our new Social Media Audit Guide:

Network Inventory
Get a comprehensive view of which social channels your brand is utilizing

Policy Review
Examine the processes involved when creating social posts

Brand Activity
Review the results of your social media goals to determine the success of your brand

Competitive Insights
Prepare a side-by-side analysis of your brand paired with competitors

Brand Report Summary
Pull all of the pieces together to provide a report summary of your audit analysis

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

CMO Social Media Guide: Everything is Still Different

The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re working at the coal-face of social every day, it can be difficult for senior executives to keep up with the rapid pace of change.

This eBook provides a high-level overview of the current state of social media, to help VP level executives understand the platforms and strategies that matter in 2018.

Request Free!
Enterprise IT

Building Your Brand Using Social Media

Most companies know they need to tap into the power of social media to build their online presence and connect with customers. But they often lack a concrete strategy and miss out on the opportunities offered by social. In this tip sheet, you’ll find out how to create the best social media plan for your business:

  • Craft your brand persona to attract more high value customers
  • Choose the right social platform to engage with your ideal target market
  • Learn the four qualifications to look for in a community manager
  • Find out how to use negative feedback to boost brand awareness
  • Discover the five simple steps that will help you generate intense brand loyalty

In a world where consumers spend hours each day on social platforms it pays to establish solid connections with customers, and supercharge your brand with social media. Use our social listening tools to get insights on how to engage your audience. To learn how to do all of this and more simply fill out the form to get your own copy of the tip sheet today.

Request Free!
Enterprise IT

Best Practices for Utilizing Social Insights to Plan and Measure Campaigns

In the Planning and Measuring Campaigns Playbook, we cover tips, strategies, and tactics for ensuring that when you develop a social media campaign actionable data is at the heart of it from beginning to end.

What’s Inside:

  • How to set the right campaign goals
  • Utilizing paid social media for support
  • Effective campaign research tips
  • Developing a campaign launch plan
  • Validating your approach with follow up reporting

To learn how to do all of this and more, simply fill out the form to download the playbook.

Request Free!
Enterprise IT

5 Ways to Generate New Revenue Streams for Your Agency

As clients expect more from agencies, profit margins are shrinking. The good news – your social marketing solution doesn’t have to feel like a drain on resources with little return on investment.

In this eBook, you’ll get a step-by-step guide on how to turn these resources into a profit engine that gets attention and delivers real results.

Find the Best Fit
Top features to look for in social marketing software and services

Get Smart about Data
Learn 4 ways to showcase areas of opportunity and improvement

Build Trust
Discover new ways to add value and grow client accounts

Identify New Projects
Discover credible proof points for the next proposal

Prove ROI
Use historical data to benchmark and define success criteria

Request Free!
Enterprise IT

The Ultimate Social Media Audit Guide

It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing a Social Media Audit can provide you with meaningful insight that can help you make better informed decisions.

In this eBook you’ll learn why a Social Media Audit makes good business sense and get some practical advice for performing an effective and accurate audit.

See what’s inside our new Social Media Audit Guide:

Network Inventory
Get a comprehensive view of which social channels your brand is utilizing

Policy Review
Examine the processes involved when creating social posts

Brand Activity
Review the results of your social media goals to determine the success of your brand

Competitive Insights
Prepare a side-by-side analysis of your brand paired with competitors

Brand Report Summary
Pull all of the pieces together to provide a report summary of your audit analysis

Request Free!