Zero to Hero: Activate Your Zero Dollar Fundraisers

In fact, a Zero Dollar Fundraiser is exactly that – an event participant who doesn’t raise any funds beyond a simple registration fee. Why, you ask, are these non-fundraising participants so confounding to major nonprofit organizations? Depending on who you ask, up to 25% of nonprofit peer-to-peer budgets go to fundraiser acquisition. But then, after spending this hard-earned money attracting participants to the fundraiser, almost 7 out of 10 of them won’t do an ounce of fundraising. (Blackbaud 2015 Benchmark, 68% of walkers do not fundraise.) Zero Dollar Fundraisers carry HUGE fundraising potential! They are already supporters and advocates for your organization and are excited about your mission.

In the following eBook, we explore why Zero Dollar Fundraisers behave as they do and how to use recognition principles and leverage online communities to turn them into powerful fundraisers for your organization.

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How to Turn Members into Donors

It’s a tough task trying to navigate between a constituent’s membership dues and benefits and asking for additional supplementary donations. There is plenty of debate on the current best practices for converting members into donors; however, there are generally three key tips that any fundraiser will agree can help further your organization’s cause. Download this eBook to learn best practices about how to turn your members into donors.

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