Pitch Perfect: Selling to Marketers

What does it take to sell to the Chief Marketing Officer?? Author and sales speaker Jill Konrath has some tough questions for CMOs, so she interviewed Heidi Bullock the CMO of Engagio. We asked them:What initiatives are forward-thinking CMOs focused on…

How to Devise a Marketing Plan

The path to putting your product or service into customers’ hands twists and turns. At first glance it might seem random, but every account won has a rhyme and a reason if you dig into it.This complete kit will show you how to navigate your book of bus…

Ransomware Tactics and Detection Strategies

Security administrators are expected to defend enterprise networks and their users from ransomware. Understanding the various types of ransomware and their propagation methods is the first step in this process.  This white paper offers a deep d…