Nine Trends Shaping Digital Marketing in 2019

By 2020, 85% of the enterprise customer relationship will be managed without human interaction. The continuous evolution of digital channels has transformed the customer experience and raised the bar for customer expectations. Brands are well aware …

Plan, Build and Run

Transforming to an experience-based business — focused on selling experiences versus products and services — is no small feat. The vast amounts of data available to both individuals and organizations have raised expectations.  Desig…

Move Your Digital Experience Forward

Mobile devices and the proliferation of other digital channels have raised the bar for consumer expectations. Connected experiences allow consumers to jump between web, mobile apps and offline engagements, disrupting business models in the process. …

Crawl, Walk, Run, Fly

Marketing has evolved significantly over the decades — from mass-marketing to targeting individual customers across millions of personal devices. According to a study by the Direct Marketing Association, 60% of marketers admit they struggle to…

Deliver an End-to-End Commerce Experience

Companies now have to provide superior customer experiences to be competitive. The new generation of customers can switch from one merchant to another with a click and then share their experience — positive or negative — with the rest …

How to Find Zen in Content Production

Customers crave content. Whether they are looking for new ideas for a room renovation, planning a wedding or comparing vacation rentals, content is at the center of every one of these experiences. Beyond the content itself, you need to weigh how to …