Slack-Powered HR

Today’s HR work involves more distributed teams, more mobile work, and more collaboration with other departments—all using more systems and applications. And that’s exactly where Slack shines: turning all that complexity into something humans can manag…

Prolabs Enhances the Customer Journey with Act-On

ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value in their email marketing, social media, and lead nurturing campaigns, while also …

Got CRM? Why You Need Marketing Automation, Too

To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This eBook will help you: Integrate your CRM with Act-On Leverage data to b…

Making Marketing Automation a Reality

Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation Build the business case for marketing automation Implement and utilize mar…