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May 2019

Enterprise IT / Featured Tech / Sales & Marketing

8 Biggest Mistakes IT Practitioners Make and How to Avoid Them

Yet according to a 2018 global survey, less than half of IT practitioners are confident they can ensure performance and system availability with their current toolset. So how can IT effectively manage increasingly complex, hybrid environments? This …

Enterprise IT / Featured Tech / Human Resources

Top Applicant Tracking Systems (ATS)–Expert Reviews, Recommendations, Pricing

This report compares top ATS systems across 40 key criteria and offers a comprehensive list of requirements that can save you time and provide more certainty in your selection process.Find the best ATS software:Find out how each product supports the fu…

Enterprise IT / IT Operations

The Forrester New Wave: ABM Platforms, Q2 2018

Today’s market for ABM platforms can be characterized by a wide variety of solutions and approaches, and while most vendors have strong core competencies in one or two key areas, few tick all the boxes. Forrester’s ABM platform New Wave is …

Enterprise IT / Featured Tech / Sales & Marketing

Preventing Mobile App Churn

Downloads and installs are great — but they don’t fuel your business. Less than 25% of users come back to an app just three days after downloading. Reducing churn needs to be your #1 priority from the moment you launch. And for that t…

Enterprise IT / Featured Tech / Sales & Marketing

Industry Benchmarks for Media and Entertainment [OTT] Apps

Quickly spot red flags across the user lifecycle and get data-backed recommendations to fuel your mobile growth strategies. This Benchmark Report will help you to: Know what makes industry-leading apps succeed Know how your app’s …

Enterprise IT / Featured Tech / Sales & Marketing

Delivering on the Promise of a Great Customer Journey

Managing the complexities of the digital customer experience is critical for today’s businesses. In the digital era, however, this journey often takes place online. Digital experience delivery thus is becoming a core competency for every organizatio…

Enterprise IT / Featured Tech / InfoTech

Industry Benchmarks for Mobile Payment Apps

Get data-backed insights on the user flow from one stage to another across the entire user lifecycle. This benchmark report will help you to: Know what makes industry-leading apps succeed Use the industry average to benchmark your apps&rsquo…

Enterprise IT / Featured Tech / InfoTech

Enabling Real-time Customer Experiences at Scale

Today’s customer journey is far from being linear. It is complex and involves hundreds of touchpoints between a customer knowing about your product to when they are ready to buy. This presents unique challenges for brands who want to continuously…

Enterprise IT / Featured Tech / InfoTech

Mastering Mobile App Engagement & Retention

To win in the current market, mobile marketers need to shift their focus beyond acquisition. The #1 priority needs to be retention. Savvy marketers will focus on smart engagement and retention tactics, which cost a fraction of traditional acquisitio…

Enterprise IT / Featured Tech / InfoTech

IBM Chief Data Officer Spring – Speaker Interview Series 2019

Ahead of the 10th Edition IBM CDO Summit taking place in San Francisco, June 24-25, we interviewed a selection of the data leaders who will be speaking, to give you some insight into their world, the challenges they face and what to expect th…

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