In the Planning and Measuring Campaigns Playbook, we cover tips, strategies, and tactics for ensuring that when you develop a social media campaign actionable data is at the heart of it from beginning to end. What’s Inside: How to set th…
As clients expect more from agencies, profit margins are shrinking. The good news – your social marketing solution doesn’t have to feel like a drain on resources with little return on investment. In this eBook, you’ll get a step-by…
Most companies today have some sort of social intelligence program in place to keep track of what people are saying about their brand, company or products online. But it might be time to take another look at your listening strategy and see if it could …
It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s …
We’ve put together this handy A-Z Guide on Influencer Marketing to help you navigate the search, as well as provide you with guidance on how to grow, maintain, and maximize ROI from your influencer relationships. Like any relationship, working…
In this eBook, we’ve assembled some our best practices in social media management and community engagement so you can put your best foot forward and make connections online – something that adds incredible value to both your audiences and y…
Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every or…
The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re wor…
Many brands are addressing this challenge by building dedicated Command Centers that display data-rich visualizations from multiple sources and allow team members from different departments to visually monitor activity, engage with customers and captur…
Increasing demands from engineering and product development are offering an opportunity for legal to impact the business through the development of skills they need to partner effectively with internal technology teams. The definition of the &quo…
