How to Recover From Email Marketing Mistakes

Email these days is so complex, turn-around times so short, and frequency so high that it’s impossible to avoid the occasional mistake. But, which ones demand action? You need a plan to manage email problems quickly and recover with a degree of grac…

2019 State of Email Report

The email landscape shifts a little every day: new clients; new operating systems; changes to legacy platforms; new laws; changing customer expectations; evolving industry standards; the list goes on and on. This means your work as an email marketer…

Interactive Emails: Understanding the Trend

Creating interactive email experiences has been a top email design trend for a few years now—and for good reason. The idea that emails can be more than a static gateway to a landing page is a powerful one. Interactivity can be leveraged to boo…