The industrial edge needs intelligence for many Industrial Internet of Things (IIoT) projects to produce successful results, both technically and financially. To make the edge “intelligent,” end users must understand what constitutes the re…
Changes in buying behavior have rendered many gold-standard marketing tactics ineffective. Not only are marketers working harder than ever to meet arbitrarily rising MQL targets—our processes are inefficient. Sales teams routinely ignore 50% of t…
Churn is the enemy of every SaaS business. A customer who leaves before you have recouped your cost of acquisition is the worst possible outcome: worse than not signing up a customer at all. We have collected the advice of some of the world’s …
To achieve real success, you need to understand the importance of pairing your CRM with a marketing automation platform — and how these two systems work together. This eBook will help you: Integrate your CRM with Act-On Leverage data to b…
ProLabs recently replaced their marketing automation platform — moving from Eloqua to Act-On. Since implementing Act-On, ProLabs has experienced rapid time-to-value in their email marketing, social media, and lead nurturing campaigns, while also …
Solid customer engagement and retention strategies are just as important as lead acquisition. This eBook will help you: Improve customer onboarding Implement proven and effective strategies Develop customized scoring programs Segment and pe…
Marketing automation activates one-to-one conversations with customers at scale. This eBook will help you: Understand key features and benefits of marketing automation Build the business case for marketing automation Implement and utilize mark…
Lead nurturing requires a thorough understanding of your audience and a distinct strategy built on best practices and innovative techniques. This eBook will help you: Establish lead nurturing goals Create buyer profiles Develop effective lead…
Implementing Act-On has enabled Convena’s small marketing team to easily and efficiently deliver optimized content for their global customer base, creating a more personalized experience. Thanks to Act-On, Convena can now perform more effective l…
Changes in buying behavior have rendered many gold-standard marketing tactics ineffective. Not only are marketers working harder than ever to meet arbitrarily rising MQL targets—our processes are inefficient. Sales teams routinely ignore 50% of t…
