No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive…
Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You…
Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd. Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglec…
Across every industry, many of the world’s best and fastest-growing brands are using Adobe Experience Manager to deliver personalized content accurately and on time. 86% of buyers will pay more for a better customer experience. What’s more, cu…
Why should the target audience care? Marketers should care about personalization because their customers care about it. In addition, personalization is central to customer experience, which means it is essential for brand differentiation, customer sati…
Why should the target audience care? Those who are taking the lead — specifically in customer experience and content-related initiatives like personalization — are seeing results: • 98% of marketers say website personalization is quit…
No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive…
Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You…
Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd. Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglec…
Across every industry, many of the world’s best and fastest-growing brands are using Adobe Experience Manager to deliver personalized content accurately and on time. 86% of buyers will pay more for a better customer experience. What’s more, cu…
