Achieving Omnichannel Personalization at Scale

Why should the target audience care? Marketers should care about personalization because their customers care about it. In addition, personalization is central to customer experience, which means it is essential for brand differentiation, customer sati…

Employee Engagement in Healthcare

Employee “Engagement” has been all the rage. Look no further than your favorite business or human resources blog, magazine, podcast, or newsletter to learn more about the said impact engagement has on productivity and workplace culture. We …