6 Ways to Build a Customer-Centric Culture

Why do so many companies struggle to get customer centricity right?  The volume, velocity, and variety of customer data that now exists overwhelms many organizations.  Some companies don’t have the systems and technology to segment and profil…

2019 Turkey 5 Amazon Advertising Analysis

In 2019, Amazon advertisers spent 92% more during the "Turkey 5" compared to the prior four Thursday through Monday periods. At the same time, cost-per-clicks (CPC) across the site grew only 12% from those weeks directly prior to Thanksg…