The Greenfield Field Guide for Insurers

Unhindered by legacy mindsets, processes and systems, greenfield initiatives can enable insurers to  innovate quickly and freely. Greenfields operate separate from the mothership to identify and exploit unmet customer needs in ways the parent h…

Sales Mumbo Jumbo

Let’s cut the Mumbo Jumbo –  Does a Rainmaker actually makes it rain? How do you expect a prospect to share his true needs without trusting you? How do you stay on the customer minds long enough to influence the action yo…