Empathy in Content Marketing
In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy...
CMO Social Media Guide: Everything is Still Different
The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social...
The Secret Brain Science of Content Optimization
Understanding the psychology of how people interact with online content, and what really drives their decision making, will help you supercharge your content. Read this...
Social Media Marketing for Everybody
Social media keeps getting more powerful for marketers, and more complex! Every year there are new channels, new features and new tactics to master - staying on top of it...
The Ultimate Social Media Audit Guide
It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your...
How Social Media Algorithms Work
Understanding the mechanisms of the Social Media Algorithms that control your content's visibility is no longer a "nice to know" - it's a prerequisite. We reveal...
Social Listening Buyers Guide
You’ll learn what features and options are on offer, and how to decide which ones are most important for your business. But buying a social listening platform is about...
Improving Financial Services for Women
There’s no shortage of statistics that depict the challenges or shortcomings women face in managing their financial lives. Despite advances in approaches and technology,...
Insights into Customer Behavior in the Evolving World of Auto, Home and Life Insurance
The digital revolution - accelerated by changes in behaviors and attitudes during the COVID-19 pandemic - has heralded a sea change in consumer behavior and expectations....
CCH AnswerConnect Tax Briefing – 2020 Post-Filing Season Update
The 2020 filing season was unlike any other year. Besides preparing returns, tax professionals found themselves helping clients weather the ongoing economic storm of the pandemic,...
