Improving Financial Services for Women

There’s no shortage of statistics that depict the challenges or shortcomings women face in managing their financial lives. Despite advances in approaches and technology, women remain underserved by the financial sector.

With that in mind, what can – and should – financial institutions do to improve the delivery of financial services to women?

Commissioned by Acxiom, Cornerstone Advisors conducted a survey of 2,487 U.S consumers to better understand how men and women manage their finances. This insightful report digs into how women view money management and provides a clear path for financial providers to improve service and offerings.

This eBook explores:

  • A deeper understanding of how women (and men) manage money
  • Core recommendations for financial providers to improve service
  • Insight into the challenges women face in managing their financial lives
  • 4 actionable steps that Financial Institutions can take next


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