2020 Marketing Organization Survey Results

Marketing organisational design and operation is a complex, dynamic and ongoing challenge for marketing leaders as the marketplace shifts in an unpredictable business climate. The 2020 Gartner Marketing Organization Survey Results can help…

Three Buyer Behavior Myths Debunked

Technology and service providers are seeking to respond to changes in buyer behavior and drive more targeted interactions so they can sell more. But the technology industry is placing bets and investments based on a set of flawed assumptions that risk …

Gartner special report: Tech Providers 2025

Every business is becoming a technology business, and this phenomenon has profound implications on all facets of the technology provider industry. Most providers have ridden the wave of technology-driven growth in their markets, but the pressure to del…

Gartner 2021 CIO Agenda

The CIO’s relationship with the business is stronger than ever Many CIOs and IT leaders helped save their enterprise during the COVID-19 lockdown, capturing the attention of the CEO in a way they hadn’t before. These stronger relationships, co…

100 Data and Analytics Predictions Through 2024

The potential for data-driven business strategies and information products is greater than ever to accelerate digital business. This transition to data-driven business requires data and analytics leaders, such as chief data officers (CDOs), CEOs, an…