APIs: The new language of business collaboration

A business can survive when it can extend its core competencies in new ways. Increasingly, one of the paths to innovation lies with application programming interfaces (APIs). APIs allow a business to take traditional revenue (and traditional custo…

Automate Performance with Marketing Automation

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines, automates, and measures marketing tasks, it’s pretty clear that marketers who use marketing automation software tend to outperform markete…

The Marketing Value of Marketing Automation

This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: manage prospects by connecting leads and accounts on every channel ali…