Dental Insurance – An Offer You Can’t Refuse

Is insurance the mob? Do you have to take their deal? And if you do, how do you get the most out of it? How do you get out? We discuss all of this and more in this episode of Dental Marketing Mastery! Podcast Highlights: Insurance as a marketi…

8 Steps to a Fee For Service Dental Practice

So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance part…

What’s The Deal With Google Adwords

In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more!     PODCAST HIGHLIGHTS:   What…