A First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…

The Present and Future of Travel Marketing

To be able to harness the opportunity facing the travel industry today, marketers need to account for the new consumer behaviours and attitudes that will likely continue to shift and evolve. Listening, hearing, understanding and communicating in a way …