A low-code platform enables users to quickly express an idea for a new business application as an intuitive drawing — and then the platform translates that drawing into software. There are two natural consequences of low-code: First, it&rsq…
Get an impartial view of the low-code market from an independent, global provider of ROI-focused technology research. Learn how 15 low-code vendors and their product offerings compare for usability and functionality, and why Appian received the hi…
To retain or grow market share, retailers need to be aware of the new expectations shaping the buying behaviors of today’s consumer. In this CX Network guide, we explore how retailers can capitalize on new customer expectations and their sustaine…
It’s a dilemma marketers can’t spend their way out of. As customer acquisition costs rise, brands need to find cost effective ways to build and nurture strong direct relationships with their key consumer communities. And to do that, they ne…
For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, e…
When the Covid-19 pandemic brought the importance of its mission into stark relief, the company quickly jumped into action by offering discounts to reward the people working long, hard hours on the front lines. Download the ASICS success story to le…
The fastest-growing trend in B2B marketing is using buyer intent data to reach your customers faster and more efficiently. However, with any new trend there is a lot of confusion. Marketers have to decipher how to access and activate the right intent d…
Learn how to identify opportunities and areas for improvement across your sales and marketing strategy by using competitive insights. Join us as Premise’s Lou Paladino, vice president, data science and analytics, and Kenneth Cassar, vice presiden…
Download this complimentary Roundup, “Industry Insights: Spotlight on Financial Services,” and learn how: Visa is evolving to meet consumer trends with Frederique Covington Corbett, PhD, SVP and chief global brand and integrated …
Manually processing documents costs enterprises billions, is error prone, and leads to low customer satisfaction. Hear from Kiran Bellare, Lead Product Manager Document AI at Google and Manish Rai, Head of Product Marketing at Appian, to learn how t…
